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Danny Way/Jake Brown Media Blitz

August 15, 2007

After cheating death on national TV, Jake Brown became America’s action sports hero overnight. Just think about the exposure this is bringing to our great sport of skateboarding. Here is a list of some of the appearances Jake and Danny made in the week after the gnarliest slam we have ever seen:

TV: Danny did the post-Skate MegaRamp X Center interview on Thursday night.

He did so well on that that they had him back on Sports Center the next night (straight after Barry Bonds) to talk about Jake.

Today show: There was a nice segment in the Monday breakfast 5 min Today show piece which showed Danny as the godfather of MegaRamp, showed the China Great Wall jump and had a Danny segment from the Sunday vert contest.

Jake did Larry King Live – 10 minute segment. Larry put on the Blind hat Jake gave him and they had a good time. The next morning (Thursday) he was on American Morning on CNN.

Jake appeared live on the Australian Today breakfast show (national TV) and also on national TV with Channel 10. He has done a host of phone interviews with various people as well.

August 8th, 2007: The morning started at Fuel where Danny, Jake, and PLG did an entire Daily Habit (half hour show) that aired the night of Monday, August 13th. They also confirmed Danny as the host of a half hour show on the forthcoming EA game Skate (which is shaping up to be a BIG hit release in the fall and in which Danny is front and center). That is shooting August 31 and will be out same time as the game. Fuel also wants to do a show on the history of MegaRamp. After that it was off to MTV News where they shot for over an hour. There are segments due to run on MTV News as well as much more comprehensive segments on line on MTV websites.

August 5th, 2007: Danny did 570 AM radio at X Games (10 min interview)

August 4th, 2007: Danny worked a full four days and is still doing press today. As we all know he wasn’t competing but that didn’t slow up the media exposure. Jake Brown’s misfortune turned into a media bonanza for Jake and in large part Danny as well.

LA Times: Danny was mentioned and highlighted in a few articles including in the Sunday Sports section.

Radio: Danny and Jake did a couple of interviews on ESPN 710AM. Big Show with Mason and Ireland on Friday, Legends of Skate Panel for an hour and a half on Saturday.

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